107.7 the Bay hits the road this Friday, June 17th. We will be broadcasting live at Perch’s IGA, US 23 South in Alpena from Noon until 2.

Winner of the People’s Choice Car Show

Once again, a great turn-out of classic automobiles show up for the Annual People’s Choice Car Show at the Alpena Mall!!!  Entry and admission is free.  …

We want April to shower you with cash from the Michigan Lottery!
Beginning Monday, April 9th, listen for the lottery touch-tones on 107.7 The Bay and 99.9 The Wave. If you’re the designated caller, you’ll win …

Do you want your MTV?! (Well, back when MTV actually played music videos.) Relive the 1980s, the decade of acid-washed jeans, big hair, and Valley Girls as you dance back in time to the totally …

Get ready for a BLAST from the PAST!
Tommy Vale and the Torpedoes have set sites on the Alpena Aplex for the third True North Radio Network Winter Concert series event! Head to the Aplex on …

True North Radio Network is proud to bring you the 2012 Winter Concert Series. Three big shows will warm up the winter from February through March at the Alpex from 7 – 10 PM.
You’ll be …

Are you ready for some football?! What about some hockey? Feel like some basketball?

The greatest college football and hockey programs in the country, plus Michigan basketball, have come to two of True North Radio …

The Alpena Wildcats are back on 107.7 The Bay, with both home and away games broadcasted LIVE, plus streamed and archived on our website alpenanow.com for listening anytime, anywhere.
Join Dr. Z and Ray McDade every …

Join 107.7 The Bay as they broadcast LIVE from the Alpena County Fair this week, Wednesday through Friday!
On Wednesday, Mary Thurston will roam the animal barns looking for the biggest bunny and the fluffiest alpaca. …

Congratulations to Sue Berrisford of Alpena, winner of the Pepsi bike at True North Radio Netowrk’s final Summer Concerts in the Park event on August 20th, 2011.

Are you ready for some football?! True North Radio Network’s trio of stations will be your go-to gridiron source for Alpena Wildcat football, Rogers City Hurons football, Alcona Tigers football and University of Michigan football …

Make sure you come out this Saturday for the next concert in our summer series!
The CP2 Band will be taking the stage this Saturday from 6-9 PM at the Bay View Park Bandshell in Alpena. …