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About Us


True North Radio Network serves all of Northern Michigan with three popular music formats on a host of stations.

The 100,000 watt powerhouse WHSB, known as “107.7 The Bay”, features the best contemporary music from yesterday and today, including adult pop songs from artists like Taylor Swift, Gwen Stefani, Pink, Bruno Mars, and Maroon 5.

107.7 The BAY’s lineup includes Darrel Kelly with a light-hearted morning show filled with humor, trivia and up to date news with Phil Heimerl. Midday offers Max bringing you a music-heavy mix of your favorites for your workday. Andy Grambau is on the air from 2 until 7 pm every weekday afternoon with his Best Tweets, Ding Dong Award, and of course  lots of hit music.

Contact The Bay at thebay@truenorthradionetwork.com .

WHSB is unsurpassed in community involvement, up-to-date news and weather, and listener promotions.

99.9 The WAVE is a modernized version of a classic Oldies-formatted station, playing the super hits of rock and roll. It’s your favorite feel-good music from timeless artists like the Beatles, Rolling Stones, Elvis, the Beach Boys and Motown superstars. To keep the format sounding fresh, you’ll also hear classic songs by The Eagles, Rod Stewart, Elton John, and Stevie Wonder.

Join Brian and Ray for the Wave Morning Show, where they spin your favorite oldies and have you laughing your way out of bed with fun, games, trivia, and listener phone calls. Phil Heimerl delivers your morning news and the guys keep you informed about local sports, too.

Drop The Wave a line at thewave@truenorthradionetwork.com .

Thunder Rock 100.7 FM plays the soundtrack of the baby boom generation. We play the greatest rock songs from 1970s and 80s, plus a few from the early 90s. Classic Rock is a solid, stable format that attracts loyal listeners. The format is freshened by daily features, themed weekends, specialty programs and spectacular promotions.  Featured artists include Led Zeppelin, ZZ Top, Pink Floyd, Rolling Stones, AC-DC, Boston, Eric Clapton, U2, Van Halen, Aerosmith, Tom Petty, and Foreigner.  Thunder Rock also features the Free Beer and Hot Wings morning show Monday-Saturday from 5 until 10am. This show is short on music but long on entertainment!  The show is hosted by Greg “Free Beer’ Daniels, Chris “Hot Wings” Michaels, Eric Zane, and producers Joe and Steve.

Contact Thunder Rock 100.7 at thunderrock@truenorthradionetwork.com