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Pure Michigan tourism campaign gets $9.5M boost

Submitted by on March 26, 2010 – 6:03 amNo Comment

A campaign that advertises Michigan tourism likely will have to scale back its plans.
It appeared Thursday that the Pure Michigan campaign would wind up with no more than $15 million for this budget year.  That’s less than tourism officials wanted and roughly half of what the campaign received last fiscal year for widespread national advertising.
The Michigan Legislature approved an additional $9.5 million for the campaign Thursday, sending the legislation to Governor Granholm. The money comes in addition to about $5.4 million previously set aside for the campaign.
Democrats want to give Pure Michigan more money by adding a $2.50 daily charge on vehicles rented at airports, but majority Republicans in the Senate haven’t gone along with the proposal.